Search Engine Optimisation

Search engine optimising (SEO), or search engine management as it's becoming known, isn't the black art that many people would have you believe. It's more a case of applying common sense and basic honesty to your approach, and bearing in mind that the search engines have the same aim in view as you do.

You want relevant hits on your Web site, and that's exactly what a search engine wants to supply you with.

There's a whole range of tricks that you could pull to try and fool a search engine into giving you a good listing, but why bother? Optimisation tricks like cloaking, hidden text, keyword packing and the like are recognised by search engine operators, and you will get caught! Many engines have specific spam departments, looking for"over optimisation". Ethical search engine marketing, the approach that we favour is more time consuming and labour-intensive, but ultimately it gives the results both you and the search engines are looking for. Optimisation is about "ticking all the boxes", the science is knowing which boxes apply to a lesser or greater extent.

Technology has to take some of the blame for the skeptical attitude of the search engine operators. There's an ever-increasing plethora of search engine optimisation tools that purport to produce outstanding results at the click of a few buttons. While many of them do what they say they'll do, they tend to soak up inordinate amounts of the search engines' bandwidth and processing resources. This is an unfair use of their investment, and one that they understandably resist. Good search engine marketing happens manually, not automatically, and there's no substitute for time and concentration.

This site is here to show you how and why our approach to optimisation works. It will guide you through the process of choosing the right key phrases, which is absolutely fundamental to the whole process. We'll help you to make sense of search engines, to understand how spiders work, the differences between search engines and Web directories. We'll cast light on the widely misunderstood subject of headers and meta tags, on how you should design your site, and how to properly. While we're telling you all this, we'll highlight some of the pitfalls to be avoided, and we'll even show you how to do it yourself.

Hopefully, you'll also come to understand how we operate. We don't believe that there's anything particularly mysterious about internet marketing in general or optimisation for search engines in particular, and we're happier when our clients know exactly what we do. You'll find us completely open about what we're doing on your behalf, so it's easy to judge your return on investment.